How Churchill Could Have Instagrammed His Way Through WWII

How Churchill Could Have Instagrammed His Way Through WWII

Written by Terry Lawson on June 3, 2025 at 9:04 AM

Imagine this: it’s 1940, and instead of flicking through codebreakers' decrypts and leafing through telegrams, the British War Rooms are alive with the pinging notifications of smartphones. Amidst this buzz, a contemplative Winston Churchill, cigar in one hand, stylus in the other, considers which filter will best convey the Blitz spirit to his growing follower base.

Churchill was known for his rousing speeches and indomitable spirit, but how might his role in World War II have played out differently if he’d had a glowing rectangle in his pocket? Grab your metaphorical gas mask and join me for a tour of how Instagram could have changed the course of history, and possibly Churchill's content strategy. #WW2Filters #GrammableGrit

The Art of the Caption

From “We shall fight on the beaches” to “Never surrender!”, Churchill was a man of words, armed with rhetoric sharp as a bayonet. But in the Instagram age, it’s all about those 2200 characters, isn’t it? Picture this: Churchill is poised over his phone, drafting the perfect caption to accompany a striking photo of his signature V sign.

“This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning. 🔥🤞 #Determination #KeepCalmandCarryOn”

It’s hard to imagine anyone else nailing Insta wisdom quite like our Winston. His captions would have the dual power to invoke inspiration and incite action, not just to galvanise the public but to garner likes and comments from a worldwide audience, quite possibly rivaling influencers of the modern era.

Filters of the Blitz

Churchill would, of course, need to master the artistic alchemy of filters. The aptly named "Victory" filter, with its gritty black-and-white treatment, could perfectly capture the stoicism of blitzed London. Want to convey the sepia-toned nostalgia of a more peaceful time? Post with the “Pre-War Charm” filter. A cheeky RAF flyby selfie might benefit from the “Spitfire Sepia”. But, God forbid, select the lowly “Defeat” filter – a Brit's account could only bear so much infamy.

The Power of the #Hashtag

Churchill, in his infinite wisdom, would never overlook the importance of hashtags. His social media team, perhaps comprising a scribe or two from Bletch'sley Park, would craft the perfect hashtag cocktail to elevate each post’s influence. Suggestions could include: #BritishBullyNotBackingDown, #GridstoVictory, and my personal favourite, #InstaGrit.

What’s more, hashtags could serve a strategic purpose beyond mere public morale. Imagine the potential to rally international support with the hashtags #AlliancesStrong and #LibertyForAll, invigorating both the public at home and allies abroad.

Influencer Collaborations

In an age where political alliances are everything, Churchill would have found value in #collabs. Roosevelt and Stalin, possibly under equally pithy pseudonyms, could partake in joint posts, cute storytelling shout-outs, or ironically staged "what’s on my phone" challenges which, quintessentially, reveal smuggled contraband meerkat socks as political metaphors.

Picture a live stream: Churchill raising a glass of champagne during a celebratory video call with Roosevelt, while Stalin adds an aloof yet knowing comment beneath. It’s a PR match made in heaven, and it provides a visual reassurance to a weary populace.

Stories as a Tool for Immediate Engagement

Engagement wouldn’t stop at the grid; rather, Churchill might fully embrace Instagram stories for immediate updates from the frontlines. With a daily barrage of clips of his eldest, Mary Churchill, giving behind-the-scenes peeks at the War Rooms, the public would feel intimately connected to the day-to-day strategies. Add in a poll on whether Fish and Chips is the ideal mood food in wartime, and you have the people’s consultative army ready to share their opinions at a swipe.

Frequently Posed Queries

As much as Churchill enjoyed informing the public, there would undoubtedly be great pressure from sun-starved basement citizens to keep up with his Ask Me Anything sessions. Answering quizzically posed questions such as “Why do you prefer cigars to pipes?” with “All the smoke, none of the swirling suspense” would ensure an interactive, human touch, critical in maintaining public morale.

Conclusion

While Churchill’s Instagram influence would have certainly altered the social landscape of the wartime years, what remains clear is that he would embrace it with great intent and innovation. A history of hashtags might lead us to speculate what other pivotal eras could have unfolded differently under modern tech’s influence. Still, maybe we’re better off keeping some things in our imaginations, just imagine the historical trauma of a geo-tagged Churchill facial filter turning his formidable scowl into a smiling emoji. Some things, dear readers, are best left ungrammed!

Terry Lawson
Terry Lawson
Terry is a curious and imaginative writer with a passion for both history and technology. With a flair for humor, wit, and detailed storytelling, Terry paints vivid pictures of how historical figures and events might have unfolded differently if they had access to modern technology.