How Napoleon could have reshaped history with Instagram

How Napoleon could have reshaped history with Instagram

Written by Terry Lawson on February 9, 2025 at 3:03 PM

In the grand tapestry of world history, few figures loom as large as Napoleon Bonaparte. The man was a diminutive dynamo, redefining the boundaries of what an ambitious Corsican could achieve in the post-revolutionary chaos of France. From general to Emperor, Napoleon's journey was nothing short of epic. However, if Monsieur Bonaparte had possessed the power of Instagram, history might have taken a turn for the downright formidable!

Picture this, Napoleon le grand influencer

Imagine, if you will, Napoleon, scrolling through Instagram’s vibrant feeds, tapping out Georges Jacques Danton and Robespierre, crafting the perfect #TBT (Throwback Thursday) post, and penning witty captions like a gallant soldier charging into battle. After all, they say a picture is worth a thousand words, but what if it could also secure a thousand loyal troops or sway the mind of an entire nation? The possibilities, dear reader, are endless!

Napoleon was, without doubt, a master of narrative. He carefully cultivated his image as the heroic leader, and his use of art as propaganda is well documented. Yet a 19th-century art campaign takes time. Enter Instagram: instant propaganda, delivered with immediacy direct to the screens of the masses.

Selfie with the Sphinx

Let us cast our minds back to the Egyptian Campaign. While the actual endeavour was less successful than anticipated, more "fall of Icarus" than "rise of Rome", Napoleon seized media opportunities with the skill of an influencer in prime form. Replace his famed pose beside the Great Sphinx with an Instagram Story, complete with glittering emojis and a ‘Conqueror’s Playlist’ soundtrack trailing behind each panoramic shot. Would anyone have remembered the strategic defeats if instead there was the perfect selfie unfurled across Europe? Mais non!

Grande Armée Hashtags

The Grande Armée itself could become a viral sensation. Consider the potential behind a simple hashtag campaign like #MarchToMoscow, capturing every icy step with vigorous patriotic fervour. Perhaps followers could engage in challenges, piecing together a virtual route through interactive mapping. Everyone loves a challenge, especially when it entails the conquering of vast Tsarist landscapes from the comfort of their drawing room!

Imagine the Instagram Reels as Napoleon boldy strides forth, his troops marching in lockstep behind him, all set to the rhythm of a stirring Marseillaise remix. The appeal of these Reels would be irresistible across the Continent, but let’s not forget poor old Tsar Alexander. His Instagram DM notifications might come a-flurry, with urgent pleas for collaboration or abrupt unfollowers from those unsure of which dictator’s breakfast they preferred!

Waterloo and the power of a potent caption

Now, permit a delve into the future that never was: Napoleon further along his timeline towards that fateful encounter at Waterloo. As things began to tumble downhill at an alarming rate, Napoleon could have harnessed the might of Instagram to shift the narrative. Late posts from local Belgians @farmers_of_waterloo might reveal grainy shots of Imperial forces facing endless rain clouds. Ever the strategist, Napoleon could retort with dramatic Stories of "strategic retreats," peppered with motivational quotes. Oh, the captions! Imagine: "A true general knows when to se ceuvre to fight another day. #StrategicMeltdown."

This clever manipulation of public narrative could prompt multitudes to question the legitimacy of the reported defeat. Perhaps Waterloo would be less of an exit from history’s stage and more of an enigma, spun through article upon article on ‘strategic repositioning.’

Napoleon’s lesson for today’s influencers

While we may jest upon the possibilities of Napoleon as an Insta influencer, the power of such platforms in shaping public perception is as resonant today as it was then. In a manner akin to Napoleon’s paintings and statues, our social media feeds are our curated portraits, the essence we choose to display to the world.

So next time you craft a post, ponder what a tiny Corsican leader might have done with the tools we now take for granted. And remember, if history had given Napoleon a smartphone, you’d surely be seeing “Short King Shenanigans” on every social media platform!

Terry Lawson
Terry Lawson
Terry is a curious and imaginative writer with a passion for both history and technology. With a flair for humor, wit, and detailed storytelling, Terry paints vivid pictures of how historical figures and events might have unfolded differently if they had access to modern technology.