How the Great Fire of London Could Have Gone Viral with Social Media

How the Great Fire of London Could Have Gone Viral with Social Media

Written by Terry Lawson on August 12, 2025 at 9:27 AM

Picture it: London, 1666. The city was a maze of narrow alleyways and timber-framed houses, practically begging for an inferno. It's the year of the Great Fire, a historical event seared into British minds like a charred crumpet. But here's where it gets spicy, folks. What if this fiery fiasco had access to our beloved modern social media? Allow me, Timewarp Terry, to ignite your imagination as we dive into this hot alternate reality.

The Spark that Lit the Tweet

We all know the story, or if not, let me briefly spark your memory. On a fateful September night, a spark from a bakery in Pudding Lane set London ablaze. But what if Master Thomas Farriner, the baker, had been live-tweeting the whole ordeal? Picture him tapping away on his flammable touchscreen, his tweets a breadcrumb trail of burning insights:

  • @RealBreadFarriner: "Oops! Just dropped the torch when reaching for a croissant. #MondayMotivation"
  • @RealBreadFarriner: "Things are heating up here at Pudding Lane. Anyone know a firefighter? Asking for a friend. #CodeRed"
  • @RealBreadFarriner: "We’re toast! Londoners might want to 'scone' this area pronto. #ByeByeBakery"

As the flames spread, Londoners could have received real-time updates, complete with smoky selfies and fiery GIFs. It's safe to say, Farriner's social media following would have grown as fast as the fire itself, his account going more viral than the baker’s yeast he was so fond of.

Influencers and Firefighting Failures

While the flames licked their way through the city, infamous 17th-century influencers would scramble to cover the catastrophe. Samuel Pepys, our everyman's Bridget Jones sans diary, might have swapped quill for smartphone:

  • @SamuelSeesIt: "Just climbed onto Mrs. Turner’s roof for a better view! The city looks like one big roast chicken. #PepysPerch #OnFire"
  • @SamuelSeesIt: "Noticed Charles II leading from the front… of the queue for sandwiches. Truly regal leadership in crisis. #KingsOfComfort"
  • @SamuelSeesIt: "Tried calling the fire brigade, but their response is smokin’ slow. Might be time for a bucket chain gang! #ThirstyThursday"

Of course, King Charles II himself might have steered social media like a boss. His regal Instagram brimming with epic, if not slightly over-promised fire salves and close-ups in a bucket brigade:

  • @The2ndCharles: "Rallying the troops with this chic new design of firefighting attire. Who said you can’t extinguish blazes in style? #CrowningMoments"
  • @The2ndCharles: "We Brits may not keep calm, but we’ll soldier on! #TeaTimeTemporarilyDelayed"

Hashtags to 'Trending'

Modern calamities aren’t complete without an overabundance of hashtags. The Great Fire, re-imagined through social media, would have birthed an entire conflagration of digital trends:

  • #LondonBunsAblaze
  • #FlameFieldReport
  • #PuddingLanePressure

Viral 'fire challenges' would undoubtedly surface, probably involving foolhardy attempts to bake bread over the embers. Meanwhile, fire-safety TikTok dances, anyone?

Fanning the Flames Worldwide

News of the Great Fire wouldn't merely smoulder in England's green and pleasant land. With social media's global reach, this historic blaze would soon grip the globe’s attention span. French jesters might bully the Brits on Facebook with barbed comments about their 'culinary catastrophe', while hashtags like #BritGrilled and #RenovationDoneRight would cause continental humour to burn bright.

On the serious side, a foreign fire brigade might even have launched a GoFundMe page, inspired by the tragedy to send a flotilla of waterlogged fire-extinguishing aid. The English Channel would become buoyant with hope rather than trade.

Ultimately...

Re-imagining the Great Fire of London through the lens of social media reveals a tapestry of possibilities. It highlights how humans connect through triumph, tragedy, and, let's face it, our flair for bad puns in challenging times. The fire may have raged just as mercilessly, but perhaps, amidst the fury, some solace could have been found through the virtual camaraderie of shared hardship. Let's just hope they remembered to log off and grab a bucket or two in real life!

Terry Lawson
Terry Lawson
Terry is a curious and imaginative writer with a passion for both history and technology. With a flair for humor, wit, and detailed storytelling, Terry paints vivid pictures of how historical figures and events might have unfolded differently if they had access to modern technology.