How the Norman Conquest might have been Uber-ed

How the Norman Conquest might have been Uber-ed

Written by Terry Lawson on January 5, 2026 at 3:09 PM

Picture this if you will: an app-all-over-ready Uber-installed Norman army, gallantly breezing their conquest through Anglo-Saxon roads – all thanks to the miracle of ride-sharing technology. You see, on this delightful detour in our historical musings, we are catapulted to the fateful year of 1066, a year synonymous with perhaps the most famous unapologetic real estate acquisition of all time: the Norman Conquest. But what if William the Conqueror had, courtesy of Dr. Strange-like sorcery, a smartphone in his armour-plated pocket with the Uber app at his service? What fun such a twist of fate brings! So, buckle your designer seatbelts, dear readers, as we dive into this fantastical parallel timeline.

The Drive to Conquer

William the Conqueror, famed for both his ambition and slightly unwieldy title, was vying for the English crown like a seagull eyeing a tasty chip. Now, in the conventional version of history, William assembled a massive fleet to sail across the Channel, which was as fun as pepper spray in the eyes due to its logistics and sea-sickness inducing capabilities. The preparation took oodles of time with a doom-laden cloud of unpredictability hanging over their voyage. Alas, if only he'd known what every twenty-somethings at 3 am on a Friday nights in modern cities do – sometimes it’s just easier to hail a ride!

Imagine the Uber app pinging with the bulk booking request for cabbing-a-fleet! 'UberChariots' soon becoming the trending trip of choice, perhaps even having a medieval surge pricing. A sea of diligent drivers queuing their longboats – sorry, Peugeot Chariots – as William gets push notifications upfront at discount prices.

Smooth Sailing and Wheels of Fortune

William’s trusty steed, his smartphone, would direct the army’s ‘UberHorses’ with pinpoint precision through virtual markers strategically placed on Ye Olde Google Maps. Dare I say, the septuagenarian cabbies of the medieval age would find Uber’s sat-nav features disturbingly practical, cutting down on all that unwelcome haulage time struggling to read lurid Viking graffiti on signposts.

The Pevensey beach conception might have been swapped for a more seamless UberDrop at harsh weather points. Advisors would sit cozy in their modest UberNomad Service cars while deciding which stones are ripe for catapult repurposing. Perhaps William’s chosen few would even sport Purple Hearse-style Ubers, offering nothing short of a headline-worthy entrance to the Isle of Brexit, ahem, Britain.

A Hastings in Haste with Hector on Hold

The crowning glory at the tip of this Uber-fuelled saga? The Battle of Hastings, of course. History's grand shindig of bloody field sport might have taken a different turn with ride-or-die Ubers beeping and nudging along Harold of England's dawdling infantry. Harold’s troops, undoubtedly at their wits' end dodging a hailstorm of arrows, would be rather vexed as William arrives 'fashionably' on UberElite Chariots directly at Anglo-strategic hotspots.

Of course, it goes without saying that an UberEpic argument between the drivers – who knows history better after all, eh – would ensue in the sidelines. Perhaps with Harold himself trying to book his own ride for a swift escape, lamenting the eternal struggle of 'Lost item help' for a misplaced CROWN.

The Crowning Moment

In the victory aftermath – a conquering quest accomplished, William’s trusty phone-equipped minds behind UberLords would have him booking an UberXL for a coronation ceremony handpicked by the algorithm itself. Amidst all the post-battle hoopla, William might have even left a star-studded review, appraising his smooth UK touring collection with notes on low siege mileage efficiency.

And there you have it – history served with a side of absurdity, spun on its axle to make the Normans scoot their way into the English chronicles, one Uber-enthused mile at a time. Our curiosity tickled, it leaves one to wonder, how history would change if only our world-enduring-window-to-humanity known as the smartphone was involved. Join me next time where perhaps, just perhaps, no one will have missed the Mona Lisa smile amidst modern-day TikTok trends!

Terry Lawson
Terry Lawson
Terry is a curious and imaginative writer with a passion for both history and technology. With a flair for humor, wit, and detailed storytelling, Terry paints vivid pictures of how historical figures and events might have unfolded differently if they had access to modern technology.